Jr. Sports Marketing

business, sports · EN

Welcome to the new frontier of sports marketing. Jr. Sports Marketing goes inside the $50 billion youth sports ecosystem, one of the fastest-growing spaces in the industry, where nearly 50 million parents make up the world's most passionate fanbase. Hosted by Cameron Korab, founder of Youth Sports Business Report, the show features candid 1-on-1 conversations with the brands, athletes, leagues, and innovators building the future of youth sports. Cameron brings over a decade in sports marketing to every interview, having led some of the largest brand integrations into the youth space and worked across all major media outlets, leagues, and some of the biggest brands in the world. Each episode breaks down how the smartest brands are activating, building equity, and winning with youth sports families. If you're an operator, founder, investor, or marketer trying to understand where this space is headed, this is your show. New episodes with the leaders