Crossing the Atlantic

business, marketing · EN

Crossing the Atlantic is a biweekly podcast for the leaders moving business between the US and Europe, in either direction. Most transatlantic advice stops at "cultures are different." This show goes further back. Every episode traces the blind spot to where it actually comes from, the history and culture that shaped how Americans and Europeans think, then forward to what it costs you today: the exact words, prices, and moves that make or break a deal. I'm your host, Christina Rebuffet-Broadus, an American who has lived in France for 20+ years and done businesses on both sides of the Atlantic. I'm the founder of TransAtlantia, USA Affiliate Director with t he Franco-Canadian company GoExport, and France Country Manager for USA Launching Pad in Silicon Valley. I've helped 40+ companies expand across the Atlantic, in industries from industrial, agri-food, and energy to SaaS and manufacturing. So this podcast is a