The Basic In-house Marketing Handbook

business, marketing · EN

Hosted by marketing expert Tim Adkins (former host of the Tim Adkins Does Digital podcast), The Basic In-house Marketing Handbook covers the basic fundamentals of marketing — websites, social media, graphic design, blogging, podcasting, and other marketing techniques — and examines how they can all work together to create a comprehensive marketing strategy that works. Designed for beginners and in-house marketers with limited or no staff, this show focuses on basic, fundamental, sound strategies that can help you make sense of things and get the most out of your marketing, while at the same time correcting frequently used but incorrect methods of doing things. If you are an in-house staffer suddenly finding yourself responsible for marketing and communication but don't know where to start, or a freelancer wanting to do better client work without the confusing jargon and endless bad advice, start here!