Unserious Marketing is More Fun

business, entrepreneurship · EN

Most marketing is boring because boring never got anyone fired. "Unserious Marketing is More Fun" is a weekly marketing podcast about the other option. Dave Diaz and Daniel Aharon are two guys with a marketing agency in Orlando, and the people who developed Unserious Marketing, a framework for brands that would rather be remembered than be safe. Every week they get into the advertising and brand campaigns people are actually talking about. The ones that worked. The ones that got apologized for. The ones that were never brave enough to do either. Sometimes that means a public autopsy. Sometimes it means building a brand voice from nothing. Sometimes it means arguing until one of them is wrong out loud. No pitch, no thought leadership, no takeaways to bring back to your team. Two marketers who like this stuff too much, saying the thing everyone in the approval meeting was already thinking. Explicit language th