Behind the Brand Podcast

society, culture, business · EN

Behind the Brand Podcast pulls back the curtain on the people, purpose, struggles, decisions, and stories behind businesses, organizations, and personal brands. Hosted by Luis Catarineau, the show features honest conversations with business owners, entrepreneurs, founders, nonprofit leaders, creators, authors, and professionals who are building something meaningful, often while still figuring things out along the way. Each episode explores the real journey behind the polished brand: how people got started, what challenges they faced along the way, what they learned, what they would do differently, and what kept them moving forward when things got difficult. The conversations go beyond business strategy alone. Topics include entrepreneurship, branding, leadership, marketing, content creation, mental health, stress, bullying, personal growth, purpose, nonprofit leadership, storytelling, and the life experiences that shape the people