GTM with Mahir

business · EN

GTM with Mahir is a podcast for founders, engineers, and builders who've created something real and are now figuring out how to sell it. I'm Mahir, founder and CEO of Kruxel, a platform helping brands optimize their visibility across AI search engines like ChatGPT, Claude, and Perplexity. We serve over 1,000 brands, and I've learned most of what I know about go-to-market the hard way, through experimentation, failed pitches, and the occasional win. This show is for the technical person who's great at building but finds the sales and GTM side uncomfortable, unfamiliar, or just frustrating. I break down the challenges I'm facing in real time, bring on founders and operators who've cracked specific problems, and have honest conversations about what actually works versus what sounds good on LinkedIn. Topics we dig into: founder-led sales, outbound execution, positioning in crowded markets, pricing strategy, when to hire your first sales rep, content as a GTM lever, com