Give it a Go

society, culture, business, non-profit · EN

In a nation experiencing rapid ­financial growth, one naturaloutcome is the increasing practice of giving back to society. As individuals amass greater wealth, there is a growing need to foster a culture of philanthropy—one that draws on the examples set by historic families and inspires new generations to view giving as an aspirational activity. The expanding economy also brings with it a large base of generational wealth that has the potential to be used for a variety of philanthropic purposes. However, individualsand families with the means often ­and themselves paralyzed by the process, options and structures of giving, limiting them from reaching their fullest potential. Over the past six years, EdelGive, in partnership with Hurun India has laid the groundwork for this movement by compiling and publishing the Philanthropy List. Continuing down this path, EdelGive's goal is to expand the ­eldof philanthropy, encouraging more individuals and families with w