Legible and Lovable

technology, business, marketing · EN

Legible and Lovable is Brandingmag's exploration of agentic branding: the discipline of making brands intelligible, governable, and desirable in a world where AI agents, not just people, decide what gets discovered, recommended, and bought. Hosts Flavia Barbat and Thomas Marzano build on the manifesto that started it all, Brand Constitutions: The Legible-Lovable Standard for Building Equity in an Agentic Economy. Thomas identified the field's dynamics and wrote the initial thesis; Flavia named the field and edited the content. Together, they authored the manifesto and published it on Brandingmag.Thomas spent thirty years in global brand leadership—across creative, design, digital, and strategy—governing brands and shaping how they express themselves across businesses and markets. Flavia has led Brandingmag as editor-in-chief for well over a decade and builds editorial strategies for large organizations with her team at Brandura, the publisher's consulting arm. Every episode is the two