Built For Meaning

business, non-profit, marketing, science, social · EN-US

Built for Meaning is a podcast about the psychology of identity, belonging, and the lifelong search for meaning. Hosted by Stephanie Jiroch, researcher, strategist, and creator of the Donor Identity Framework™, each episode explores why humans do what they do—from the communities we join and the causes we support to the brands we love, the identities we create, and the stories we tell ourselves. Drawing from behavioral psychology, media psychology, consumer behavior, and real-world research, Built for Meaning uncovers the hidden forces shaping how we connect, contribute, and become. If you've ever wondered why people stay loyal, why communities thrive, or what truly gives life meaning, you're in the right place.