That's Not Growth

business, entrepreneurship · EN

Most owners of businesses between $2M and $50M are told the answer to every problem is growth. Growth isn't the goal. A business that gives you options is the goal. In this weekly production, John Oestreich of 37 Business Planning brings decades of experience helping business owners see what’s really getting in the way of growth. From cash flow and pricing to operations, leadership, market position, and owner dependence, John challenges the idea that more revenue, more activity, or more hustle automatically means a healthier business. More revenue isn’t always growth. More activity isn’t growth. Let’s talk about what is.