What Comes Next

business · EN

How do you win attention in 2026? The content breaking through isn't necessarily the most creative, it's the most personal. Yet up to 25% of your audience might not recognize themselves reflected in your campaigns. Many aren’t even able to access the products you’re promoting. Despite representing a $675 billion consumer market segment, according to a 2026 Disability:IN study, Disabled consumers are often an afterthought. But they don’t have to be. Welcome to What Comes Next, an Advertising Week limited series exploring how accessibility and authentic Disability representation are driving creativity and innovation. Hosted by Dana Randall, Executive Creative Director at Level Access, and Keely Cat-Wells, founder and CEO of Making Space, each episode will interview the marketers, advertisers, and designers behind accessible products and the campaigns that brought them to life. New episodes every other Tuesday.