ROI University: A Higher Ed Marketing Show

business · EN

In this episode, Rustam Irani introduces Chris Sheppard as the new co-host of ROI University and shares how the show is evolving into a more conversational exploration of marketing, data, analytics, AI, and innovation in higher education. Rustam and Chris discuss why human storytelling matters even more as AI-generated content becomes commonplace, including a standout piece of direct mail from Macalester College that broke through the noise. They also introduce Pennant, a new venture they co-founded to help higher-ed marketers bring fragmented marketing and enrollment data together, improve attribution, and make reporting more actionable. It's a look at where ROI University is headed—and the practical ideas, experiments, and insights Rustam and Chris plan to bring along for the ride.Resources Mentioned * The Prompt — Chris Sheppard's weekly LinkedIn newsletter covering AI news, higher-ed implications, practical prompts, and ways marketers can use AI in their workflows. * Pew Researc