Commercial Leadership Podcast

business, management, marketing, entrepreneurship · EN-US

Every week, JP Lemaitre breaks down what actually works in B2B sales — from enablement strategy to methodology implementation to AI-powered selling. No theory. No fluff. Just the frameworks and insights that VP Sales and Sales Enablement Directors need to drive revenue. JP spent 10 years at Korn Ferry Miller Heiman implementing sales enablement projects that impacted over 8,000 sales professionals worldwide. Now as a partner at Altisima Advisory, he helps enterprise sales teams build the systems that make every rep the best-prepared person in the room. Each episode dives into a specific topic from the Altisima Advisory blog — turning long-form research into focused, actionable conversations you can listen to before your next meeting. Topics include: sales enablement ROI, pre-call preparation, sales methodology (Challenger, MEDDIC, Miller Heiman), AI for sales teams, sales playbooks, and competitive positioning. New episodes weekly. Subscribe wherever you list