The Ticket with Lauren Penny

business, entrepreneurship, marketing, management · EN

Listen to Lauren before you plan your next event.If you're an entrepreneur, business owner, brand leader, or organization looking to create unforgettable events, attract high-value sponsors, and elevate your authority, you're in the right place.Hosted by global event strategist Lauren Penny, The Ticket pulls back the curtain on the strategy behind the world's most impactful experiences. After helping deliver events for organizations including the Olympic Games, FIFA World Cup, and other world-class international events, Lauren shares the insights, relationships, and behind-the-scenes playbook that most people never get to see.Each episode explores the real game behind successful events - from sponsorship acquisition and partnership strategy to attendee experience, event marketing, logistics, leadership, and the subtle decisions that transform a good event into an unforgettable one.Whether you're planning your first conference, scaling a national summit, producing a fundraising gala