Marketing That Moves People

marketing, education · EN

Marketing That Moves People is a course podcast series designed to help students learn core marketing concepts in a convenient, engaging, and practical way. Each episode connects directly to a course module and introduces the major ideas students need before completing readings, discussions, assignments, quizzes, and in-class activities.This series explores how marketing helps organizations understand customers, create value, build strong brands, develop products and services, set prices, communicate with target audiences, use digital tools, and make better business decisions. Students will hear real-world examples from businesses they recognize, including local, regional, national, and digital companies.Rather than treating marketing as just advertising or social media, this podcast helps students see marketing as a strategic business function that affects nearly every organization. Episodes cover topics such as customer value, marketing planning, consumer behavior, market research,