Aisle Be Damned

business, entrepreneurship · EN

We’re Shana and Jason Wallenstein. We’re married, and we own a hardware store together.Which, as it turns out, is a really good way to learn a lot about business and maybe a little too much about each other.Because owning a business never goes exactly the way you think it will.The wins are bigger, the mistakes are more expensive, and some days you find yourself asking, “How the hell did we get here?”So we started talking to other entrepreneurs, founders, retailers, and business owners about what it really takes to build something.The good decisions. The bad decisions. The things nobody tells you until you’re already in it.For better.For worse.For business.This is Aisle Be Damned.