The Values of a Marketing Leader Podcast

business, marketing · EN

I've never had a marketing leader I truly looked up to.Let that sink in.I spent years climbing the ladder. Learning the tools. Mastering the tactics. But nobody ever taught me the values that make a leader worth following.So I went looking for answers.The Values of a Marketing Leader was born from one question I couldn't shake: What does it actually take to become a high-performing marketing leader?Not the skills. Not the tech stack. The values.This podcast is based on original research from my MSc dissertation as part of the MSc in Leading Sales Transformation. Through conversations with CMOs, VPs, and senior marketers across the globe, I uncovered four values that matter most: Integrity. Impact. Originality. Empowerment. Together, they form the IIOE framework. A values-driven approach to marketing leadership built from real stories, real struggles, and real breakthroughs.Each episode, I pull back the curtain on the pivotal moments that shaped how today's best marketing