Why Marketing Sucks With Nathan Smith

business, marketing · EN

Why Marketing Sucks is a weekly business podcast hosted by Nathan Smith, founder of the SEO and marketing agency SEOptimize. Every guest gets asked the same question: Do you actually think marketing sucks? Each episode, Nathan sits down with a founder or operator running a growing company and walks through how that business really gets customers. Not the version on the website, the real one. What they tried first and why it fell flat. The channel that finally worked, whether that turned out to be SEO, Google Ads, cold outreach, referrals, or word of mouth. What broke when they tried to scale it, who they hired, who they had to let go, and what it cost them to learn that. Then the conversation goes where most marketing shows stop. What happens if the one channel carrying the whole business quits working tomorrow. What the founder is still personally holding that nobody else can do yet. Where the next 12 months actually go. Wh