Below the Surface with Paul Balsom

business, marketing · EN

Below the Surface is where water industry professionals talk shop with no fluff or corporate speak. Host Paul Balsom, a fractional CMO who spent 10+ years running a water tech company, sits down with startup founders, investors, recruiters, and fellow marketers to discuss what's actually working (and what's not) in water and environmental businesses. Expect honest conversations about: • Building and selling in conservative markets • Marketing that actually generates pipeline • Fundraising and M&A in water tech • Industry trends before they hit the trade show floor If you're a CEO, founder, or marketer in water, wastewater, or environmental tech, this is your inside track. 30-minute episodes. Real experience. No BS.