A Different Take with Linda Boff

business, marketing, news · EN

• A Different Take is the marketing case study podcast that unpacks the biggest brand, product, and advertising launches of our time. Each season spotlights one iconic company or breakthrough innovation, seen from every angle—strategy, creative, timing, risk, cultural resonance, and the lessons that shaped the outcome. Season Two goes inside the remarkable transformation of New Balance—from the quintessential “dad shoe” to one of the hottest brands in sports and culture. We unpack the strategy behind the reinvention: how New Balance embraced its heritage instead of running from it, built credibility through athletes and collaborators, and found a way to become culturally relevant without compromising their values. If you want to understand why campaigns succeed—not just that they do—this is your insider’s playbook. Big launches. Bold bets. Real lessons. Linda Boff is one of the marketing industry’s most in