The Zorzee Sessions

business, entrepreneurship · EN-US

The Franchise Disclosure Document is 200-plus pages of legal filing, and what you miss in it can cost you six figures. Zorzee Sessions reads it with you. Each week, one franchise gets the analyst treatment: what the FDD actually says, what the Item 19 numbers produce when you run the math, where the risk sits, and how real operators mitigate it. Every red flag gets a realistic mitigation. Every tailwind gets stress-tested. No hype, no fear, no pitch. Zorzee Sessions is the audio companion to The Zorzee Report, the independent franchise-intelligence newsletter for professionals deciding whether to put $100,000 or more into a franchise. The analysis comes from Dan Lorenz, and he's been on every side of the table this show covers: multi-brand franchise owner; founder of Books Brothers, Guerrilla Franchising, Synyrgx, and Zorzee; former JP Morgan investment banking analyst and Deloitte consultant; 22-year military veteran with 18 years