WEEK 1: MODERN MARKETING & BUSINESS THINKING

business, marketing · EN

This self-study guide outlines the essential transition from traditional marketing to growth strategy, emphasizing a shift from vanity metrics to business outcomes. It provides a comprehensive framework for understanding modern ecosystems, identifying various media pillars, and evaluating digital business models. The text details the startup scaling process, diverse revenue models, and the fundamental differences between D2C and B2B sectors. Significant focus is placed on the customer lifecycle and critical financial KPIs like CAC and LTV to ensure long-term profitability. Through real-world case studies and practical exercises, the material illustrates why businesses succeed or fail based on their strategic alignment.