The Challenger Edge Podcast

business, marketing, technology · EN

Most B2B marketing advice is written for companies that can outspend the competition. This show is for the ones who can't. The Challenger Brand Podcast is hosted by Scott Miller and Shannon Zastrow of Rocketship, a B2B agency that has spent a decade helping mid-market challengers compete against category leaders with deeper pockets and bigger brand budgets. Each episode, they dig into the positioning failures, attribution blind spots, and lazy marketing patterns that keep good companies stuck, and the strategies that actually break the ceiling. Frameworks. Real talk. One tactic you can steal every episode. Built for VPs of Marketing, CMOs, and founders who are tired of sounding like the incumbents they're trying to replace.