Soft Power Asia

society, culture, business · EN

Icons, Idols, Influence – Decoding Asia's Culture Economy Three words that explain why a Korean boy band moves stock markets. Why a 22-year-old idol is worth more to Dior than a Hollywood A-lister. Why Thailand's entertainment exports are building global fandoms faster than Hollywood can greenlight a sequel. Asia's cultural industries aren't emerging anymore — they're dominant. And most Western business coverage still treats them as a trend piece. Soft Power Asia is different. I'm Siems Luckwaldt, a German journalist who's spent over two decades covering luxury, lifestyle, and the business of taste for publications like Capital, Robb Report, L'Officiel Hommes, and Financial Times Deutschland. I've watched European heritage brands scramble to understand markets they used to ignore — and Asian companies build global empires while nobody in Frankfurt or London was paying attention. This podcast is my deep d