How To Win In The Midwest

business, history · EN

This is a show that will tell the stories of success for the Midwest. The modern media landscape loves to talk about outliers. The unicorns. The world-ending supernovas. Companies that have global impact. But the reality is that our lives are more frequently impacted by companies in our own backyards. The formula to win in New York or San Francisco might not be the same formula to win in Cincinnati, Milwaukee, or Nashville. The playbook for success in the Midwest, The Heartland, is mostly unique to the region. Unfortunately, it's not well studied. Harvard Business School doesn't write a lot of case studies about tool and die shops in Dayton, Ohio. We don’t have New York Times best selling books being written about the companies that employ our families and friends. And we don’t even have a business journal of record that covers anything other than new real estate projects - no offense to those publications. But these companies are worth studyi