Happily Visible - Authentic Visibility, Personal Branding Women over 40, Business after Corporate

business, marketing, careers, entrepreneurship · EN

So.. you've decided to take the leap, you're building and ready for take-off but marketing sucks and you have no idea how to promote yourself and grow your business visibility? How to communicate what you do, clearly. How to become visible and get found online. Each week I sit down with women midlife who transitioned from employee to entrepreneur building a service-based business over 40. They work across alternative health/wellbeing business, somatic work or built a therapist business. We talk about visibility strategy, frameworks, women empowerment and how they found ways to get found, be seen, without losing themselves in the process. We talk about the hesitation to self-promote for women midlife - versus the absolute business necessity of becoming visible to attract clients and customers.I’m Mel, a premium brand strategist and I spent 20 years in brand marketing and CSR - working with the likes of Breitling, Davidoff, and Baileys. Yet - when it came to promoting myself - I froze.