The Thrive Factor

business, marketing, entrepreneurship, health, fitness, medicine · EN-US

Healthcare doesn't have an innovation problem. It has an adoption problem. Brilliant technologies die in pilot programmes. AI tools stall at the regulator's desk. Breakthroughs built for one market fail in the next. The gap between what's possible and what actually reaches patients is where most of healthcare's value is lost, and it's where this show lives. Host Rouan Kruger has seen that gap from both sides of the counter. As a pharmacist, he has worked with patients in Johannesburg, London and California. As a healthcare AI strategist, he now helps companies take new technologies across borders and into the markets where they're needed most. Each episode goes inside the decisions that never make the press release, with the founders, executives, investors and clinicians who made them. How they won over sceptical doctors. Why their first market entry failed. What responsible AI looks like when real patients are on the line. And what every health system, from London