The From Scratch Podcast | Brand and Marketing Strategy for Women Entrepreneurs

business, marketing · EN-US

Everyone will teach you how to get attention. Almost nobody talks about what happens next. The From Scratch Podcast is about the short moment when a woman who has never heard of your brand decides whether she can relax around it. That moment is where the sale is won or lost, and unlike reach or reputation, it's available to you no matter how small you are. Host Kary Perry is a brand and growth strategist for founder-led women. From Scratch has never meant starting over. It means doing it your way instead of the way everyone else is doing it, and she learned it seven years ago after a launch that worked and still left her crying on the bathroom floor. Episodes cover brand positioning, content strategy, offers and pricing, audience growth, and how small brands sell without pressure. Every week: unfiltered stories, real strategy, and one thing you can go decide because of it.