Castle Roads with E. Paul Bigham

business, non-profit, marketing · EN-US

Paul Bigham has raised over $3.2 billion for nonprofits, ministries, and international organizations across 35 years as a professional fundraiser, interim chief development officer, and agency founder. This podcast is about one question: how do you keep donors giving in a world that won't sit still? Each episode covers the convergence of proven direct mail with new digital channels, donor psychology, trust-building communication systems, and the real reasons nonprofits lose five-figure donors. Paul teaches at the Leadership Institute in Washington, D.C. and at UT Dallas. If you raise funds for a living, this is the show that tells you what actually moves the needle.