Elko Rockstars

business, entrepreneurship, management · EN

I was 12 years old when my parents' business went under. I watched what that did to our family, and it never left me.I didn't go to college. I learned business the hard way: through mistakes, through books, and by surrounding myself with people smarter than me. I've had real wins. I've also had stretches where I seriously questioned whether I was cut out for this.Here's what I know: only about 1 in 3 businesses make it to the 10-year mark. Most don't fail because the owner wasn't smart or didn't work hard enough. They fail because nobody told them what they needed to know, about money, about people, about marketing, about how to keep the fire burning when things get hard.Elko Rockstars exists to fix that. Every episode, I sit down with a local business owner or community leader who has been through it. We talk about what went wrong, what they learned, and how you can avoid making the same mistakes.