Shift Happens – EUROBIKE Podcast

sports · EN

Shift Happens is the international audio platform for conversations about the trends, challenges, and transformations shaping the cycling industry.Hosted by pro cycling commentator and journalist José Been, each episode brings together manufacturers, retailers, industry experts, innovators, journalists, creators, and decision-makers to discuss the developments that matter most. By bringing diverse perspectives to the table, the podcast provides context, encourages constructive debate, and helps make sense of an industry in constant transition.From market dynamics and consumer behaviour to innovation, sustainability, retail, and mobility, Shift Happens offers insights into the decisions driving the industry and the forces shaping its future.For everyone who wants to understand where the bike industry is heading next.