Inside the Creator Economy

business, marketing · EN

Inside the Creator Economy explores how creator-led marketing is transforming the way modern brands grow. Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the podcast brings you into the conversations shaping the next era of the creator economy — featuring CMOs, founders, creators, platforms and growth leaders from across Europe. This isn’t a podcast about isolated creator campaigns. It’s about the bigger shift: what happens when creators move from being a marketing channel to becoming part of a brand’s core strategy. Every week, we dive into the questions leaders are navigating right now: • What does it really take to stay culturally relevant? • What can brands learn from creators who build communities, not just audiences? • And how do organisations structure for creator-led growth? Hosted by