Straight Goods: Inside the Flooring Business

business, arts, design · EN

Welcome to Straight Goods: Inside the Flooring Business, the definitive audio blueprint for the Canadian flooring industry. In a market where residential retrofitting and renovation now account for over $45 billion in annual revenue , staying ahead of technical standards and aesthetic shifts is no longer optional—it’s a competitive necessity. Each week, we bring you expert insights into the structural transformation of the North American home. From the decisive pivot away from "Millennial Gray" toward warm honey and chestnut tones to the technical intricacies of installing over radiant heat and navigating Canada’s complex moisture maps , we cover it all. We bridge the gap between high-level industry standards—including the TTMAC 09 30 00 Tile Installation Manual and the NFCA Floor Covering Reference Manual —and the biophilic design trends currently dominating consumer search volume. Whether you are a contractor mastering the "Waterproof Revolution" of SPC and WP