B2B Effectiveness

business, marketing, management · EN

B2B Effectiveness: Evidence-Based Marketing Ideas for B2B Practitioners is a podcast for marketers who want evidence, not opinion. Marketing Scientist and host, Dale W. Harrison sits down with B2B marketing strategists to challenge the assumptions B2B marketing keeps repeating without checking — from lead scoring and demand generation to brand building and attribution — replacing conventional wisdom with research, real benchmark data, and hard-won practitioner experience. Each episode takes one persistent industry belief, tests it against the evidence, and leaves you with a sharper, more honest way of thinking about the problem.