It's Your Loss

business · EN-US

Retail is evolving, and so is the game of loss prevention. Gone are the days when LP was just about catching shoplifters. Today, it’s about data, strategy, and staying ahead of crime before it happens. Join Tony Sheppard and Johnny Custer—two industry veterans with over 30 years of experience each—as they break down the latest trends in retail risk, asset protection, and total loss prevention. With a mix of expert insights, real-world case studies, and the occasional pop culture reference, they’ll help you navigate the future of LP with intelligence, humor, and no-nonsense advice. What You’ll Get in Every Episode: • The latest ORC and retail crime trends—what’s real vs. what’s media hype • How LP strategy is evolving—data-driven insights, AI, and automation • Crazy real-world LP stories—from undercover stings to major busts • Profit protection beyond theft—where retailers are quietly losing millions