That's What I Call Marketing

business, marketing, careers · EN

That’s What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession. Hosted by Conor Byrne, the show features real conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice. Across the episodes, we explore the ideas, decisions and tensions shaping modern marketing: how brands are built, how B2B marketing is changing, how creativity drives effectiveness, how AI is reshaping the profession, and how marketers can earn a stronger role in the business. The show is for marketers who want more than tactics. It is for people who care about the craft, the evidence, the commercial impact and the human judgement behind great marketing. If you want marketing conversations with substance, practical insight and a point of view, That’s What I Call Marketing is for you.