Before the swipe

business · EN

Subtitle: The Hospitality Reality Check with Michelle Castaneda. The Pitch: Let’s get real: You can’t automate soul. Before we became obsessed with "likes" and algorithm-driven upgrades, hospitality was a high-stakes performance built on a sharp eye, a crisp uniform, and the kind of work ethic that doesn't take a coffee break. Meet Michelle Castaneda. She isn't just a veteran; she’s a well-seasoned hotelier who has survived 20 years in the trenches—from the boardroom to the back-of-house. She’s been a Chief Controller chasing every cent, an IT specialist installing the very tech she now critiques, and a leader of 5-star luxury operations across the Philippines, East Africa, and Singapore. In this podcast, Michelle peels back the digital wallpaper to find the heartbeat of the industry. We’re talking: • Butler Service, Not B