SPILL THE (GREEN) TEA: How to talk about sustainability without getting called out

business, entrepreneurship, marketing · EN

Making Design Circular is evolving. With a new name, a new remit, and a new co-host, this next chapter is all about one of the most urgent conversations in business today: how to talk about sustainability with honesty, nuance, and confidence. Katie Treggiden is joined by Malin Cunningham, founder of B Corp-certified B2B thought leadership consultancy Hattrick, to launch Spill the Green Tea – a podcast exploring how brands can communicate their environmental efforts without tipping into greenwashing… or disappearing into greenhushing. In a world saturated with content, polished claims, and call-outs, the real differentiator is authenticity. Together, Katie and Malin unpack how to share imperfect eco-efforts with clarity and credibility, so your sustainability story builds trust instead of backlash. Expect thoughtful conversations, practical insights, and honest reflections on what it really takes to speak up responsibly in today’s climate-aware marketplace. If you care about c