AI Second

business, marketing · EN

Most companies are chasing AI hoping it will fix problems they haven't diagnosed. AI Second flips the script: strategy first, technology second. Hosted by Rachel Gordon and Geoff Gibbins, each episode features a three-way conversation with one guest — executives, founders, and thinkers reshaping how businesses actually work with AI. No softball interviews. Expect analysis, debate, and the candid stories behind the headlines. The show explores what it takes to build a Human–AI enterprise: strategy and operating models that go beyond pilots, organizational designs where people and machines thrive together, leadership shifts when intelligence is distributed, and the critical judgment leaders need to spot bias, build trust, and navigate ethics. If your company doesn't know its purpose, vision, or strategy, adding AI won't fix it. First things first.