Builders Breakthroughs: Scaling Smarter

business, marketing · EN

Builders Breakthroughs: Scaling Smarter is the podcast for residential builders who are tired of inconsistent leads, wasted ad spend, and marketing that feels disconnected and unpredictable. Hosted by Marc Skarda, alongside industry experts Peter Butler and Scott Bywater, this series breaks down how to build a real marketing ecosystem, not random tactics, not shiny tools, but a system where everything works together. Across the series, we unpack: • Why “random marketing” leads to random results • How your website should act as the central hub of your marketing • The role of lead magnets, funnels, content, and paid ads • How CRM systems, automation, and follow-up protect your leads • How builders can scale safely without burning margin • Real-world case studies from builders who’ve made the shift Using practical builder focused examples, simple analogies, and straight-talking conversations, this podcast