Measurement Layer

business, technology · EN

Marketing measurement, unpacked. Kostya Vashkevich sits down with practitioners — heads of marketing, agency operators, tracking engineers — and unpacks one specific piece of measurement infrastructure per episode. How tracking stacks actually work. What attribution gets right and where it lies. How operators build measurement that holds up under scrutiny. Operator-to-operator. 15-30 minutes. No fluff. Host: Kostya Vashkevich, Head of Marketing and former media buyer. More than 10 years working on one problem: making marketing measurement actually work. New episode every month on YouTube, Spotify, and Apple Podcasts.