Sustainable eCommerce Growth | Customer Retention & Email Marketing for DTC Brands

business, marketing · EN

What if you could scale your DTC brand by leading with retention instead of acquisition?Sustainable Ecommerce Growth is the podcast for product business founders and marketing directors who want to retain their customers without relying on discounts. Sustainable growth isn't measured by how much traffic you buy but by how much revenue you keep. So while most e-commerce advice focuses heavily on top-of-funnel customer acquisition, this show challenges common transactional marketing tactics and explores how to build true customer loyalty. This is the go-to resource for eco-friendly DTC brands who want to create a predictable revenue growth and increase customer lifetime value without sacrificing their margins to discounts. Hosted by Genevieve Masioni, a customer retention and email strategist with 7+ years of ecommerce experience. She shares perspective shifts and strategic breakdowns with a refreshing, tell-it-like-it-is approach.Each episode is designed to stop costly customer l