Overbooked: Hotel Marketing & Direct Bookings

business, marketing, entrepreneurship · EN

Most hotel marketing advice is written for hotels that have a marketing department.Overbooked is for the rest of us, the independents, the boutiques, the forty-room places where the person doing the marketing is also covering the front desk at eleven at night.Shawn has spent twenty-five years in hospitality, most of it in Dallas, watching properties spend real money on marketing that does nothing. Each episode, he sits down with someone who’s actually moved the number: operators, marketers, and the occasional outsider who wandered in from another industry and noticed something everyone else had stopped seeing.What we get into• Direct bookings, and what OTA commission really costs once you price in the discount you gave to win the guest back• Hotel SEO — why you rank below the big travel sites for your own property’s name• The searches guests actually type, and why almost none of them are “boutique hotel near me”• Amenity data, photography, and the parts of your listing nobody