The Sellable Firm: Building More Valuable Businesses

business, entrepreneurship · EN-US

The Sellable Firm is the podcast for founders and owners of professional service firms who want to build a business that's more profitable, more valuable, and less dependent on them. Hosted by Melissa Houston, CPA, CEPA, Forbes contributor and author of Cash Confident, each episode explores the strategies that increase business value long before an exit is on the table. From improving profitability and recurring revenue to reducing founder dependency, managing risk, and creating sustainable growth, you'll learn what buyers look for—and why these same principles create a stronger business today. Whether you're planning to sell your business someday or simply want to build a company that gives you more freedom, more options, and greater long-term wealth, this podcast will help you think like an owner, operate like an investor, and build with the future in mind. Because the best time to build a s