Facebook vs Google Ads — Which Actually Works for Home Service Companies?

business, marketing · EN

In this episode of The Trade Pulse Marketing Podcast, we dive deep into one of the biggest questions home service professionals ask: Should I invest in Facebook Ads or Google Ads? Join us as we explore the strengths, weaknesses, and strategies behind both platforms — and reveal how smart contractors are using them together to dominate their local markets. You’ll learn the key difference between intent and attention, discover how to avoid wasted ad spend, and understand how to build a reliable system that delivers consistent, high-quality leads. With real-world examples from HVAC, plumbing, electrical, roofing, and pest control companies, this episode breaks down what truly drives results — and how you can apply the same strategies in your own business. At Trade Pulse Marketing, we help home service pros get guaranteed leads without the guesswork. Our performance-based marketing system combines data-driven Google