The GTM Reset – The B2B Operating System Podcast

business, marketing, entrepreneurship · EN

The GTM Reset is a B2B revenue strategy podcast for CEOs and commercial leaders who know the standard go-to-market model is no longer fit for purpose. Episodes are the audio edition of the salesXchange live show exploring how B2B firms can replace fragmented GTM activity with a structured commercial operating system. If pipeline feels inconsistent, Martech keeps expanding, sales capacity is under pressure, and ARR per employee is going the wrong way, the issue is not more activity. The issue is the operating model. Hosted by Nigel Maine, founder of salesXchange, this podcast explores how SaaS and B2B companies replace fragmented go-to-market activity with a visible, structured commercial operating system. Episodes cover: • Market visibility across the total addressable market • Weekly broadcasting for trust and authority • Anonymous buyer behaviour in B2B • Meeting-read